New Earth Couture Spring Summer 2011 Collection and Stockists

The new Earth Couture Spring Summer 2011 Collection

The wait is over...the new Earth Couture Spring Summer 2011 collection is now available online! With a nautical palette of navy and red, this collection sees summer favourite maxi dresses and glistening sequin tops brought to life. Using a jersey mix fabric consisting of 40% Modal (a fully biodegradable fabric spun from reconstituted Beech tree cellulose), these pieces are sure to be some of the softest and smoothest clothes you own! This fabric drapes beautifully as well, giving the racer back maxi dress that perfect figure skimming flow. The presence of Modal also helps keep the deep colours while not piling.

With the perfect fabric also comes the perfect designs. Compromised of five different designs, this collection's pieces focus on classic well fitting designs. From the stunning racer back maxi dress that lightly skims the body for a figure complimenting fit to the sequin covered tanks that have a discrete slit at the back, this collection has something suit every taste.

To further compliment these classic designs online we opted to use Stelianour Sani's new 3D photography technique that allows for a complete view of style. These moving images give a 360 degree close up view of each garment to fully show the fit and cut of each design. Showing all our designs off beautifully, the 3D style of photography allows for each garment to be viewed from every angle to show every design detail. Similarly to the still life photos shown below, the moving 3D image of the red rounded tee with terry tape allows for the viewer to easily understand how the top can be worn and fit adjusted, but with only one click of a button! Please click here to shop the whole collection with this great 3D imagery.

Above: Red rounded tee with terry tape in still shots

Along with the exciting news of the new collection launch, we are also pleased to announce our newest stockist Yoni Eco Boutique! Located in the Greek island of Crete, this boutique with ethical ideals is also stocking our latest Spring Summer 2011 collection. So if you are headed over to Crete this summer, be sure to check out the Yoni Boutique (and our new collection) on your travels!

With the new collection already causing a stir, the racer back maxi dress, rounded tee with terry tape and sequin covered tank tops are set to be the designs of the summer! Be sure not to miss out on our newest collection by being in the know on our latest stockists. Along with our website (where some items are already sold out!), the Earth Couture Spring Summer 2011 collection is also available at Lovestretch, Lily & Bow, Freerange and Yoni Eco Boutique.

Kelly Hoppen Ideas Book Winner Announced!

The past few weeks seem to have flown by with the lovely sunny weather putting an extra spring in our step, but we are now excited to announce the very lucky winner of the signed new Kelly Hoppen Ideas book! First we would like to thank everyone who took part in the competition via our social networking sites, it has been a good way of connecting with you :)

Onto today's winner...The lucky winner has just been picked at random and we can say that today's winner is...

Alina Rus via facebook!

Congratulations to Alina!! Hope you enjoy this book :)

Do not despair if you have not been today's winner - we have been able to get another signed copy and will be giving that away with another Kelly Hoppen for Earth Couture purchase! So if you are still looking for the perfect summer outfit along with inspiration to improve your home, then visit our site and we will give away a signed Kelly Hoppen Ideas book with any Kelly Hoppen for Earth Couture purchase!*

Happy Shopping Everyone! :)

*only one book available for the first purchase