New collection! New stockist!

Since Pure London we have been busy with numerous exciting changes here at Earth Couture... Firstly, the new Autumn Winter Kelly Hoppen for Earth Couture collection is now available online! This includes the pieces mentioned in our previous blog that have also caught the eye of Vogue.com. As Kelly mentioned in a recent interview, classic key pieces in neutral colours work brilliantly in fashion as they can be mixed and layered to create different looks. This is exactly what her new collection is all about - classic layers. These pieces are all perfect for lounging with friends, shopping in town and travelling. Mentioned as a new luxury travel wear collection by the Financial Times Style and worn by celebrities including Cheryl Cole, Victoria Beckham and Kate Moss, you really cannot go wrong with this collection! Also check out the great style tips below from Daralyn Danns' interview with Kelly Hoppen.

Left: Look 6.
KH 4 Cropped sleeveless top with back slit, velvet ribbon trim and coverstitching in navy blue
KH 10 Long sleeved scoop V neck top with stitch detailing in white
KH 14 Cropped bodice long sleeved top with thumb holes and fold detail on hems in taupe
KH 15 Cropped low rise stretch trousers with elastic waistband and mesh detail on side legs in navy blue

Right: Look 14.
KH 22 Long sleeveless racer back dress with unfinished roll hem and armholes in dusty pink
KH 23 B Maxi rib dress with raw edges in dark khaki
KH 23 Short rib dress with raw edges in dark khaki
KH 21 Short stocking dress in light khaki
KH 21 B Maxi stocking dress in light khaki

Kelly Hoppen interview:

What do you need to look out for when you are buying clothes to ensure you are not just paying for a name?

“I always look to quality, the feel of the fabric and the craftsmanship. You can tell straight away if a garment is badly made.”

What pieces should you invest in and what can you get away with paying less for?

“I always invest in key pieces, coats, boots, bags etc. A great cashmere sweater mixed with a pair of trousers from the high street – it’s all about mixing it up.”

What are your top tips when shopping for clothes?

“Don’t just follow trends. Buy items that not only suit you, but also fit you properly.”

What key pieces should we be buying this autumn?

“As soon as autumn arrives, for me, it is all about enveloping myself in textures. Great knitwear, layered T-shirts and, of course, clothes for the home.”

You have a unique style when it comes to interior design. How can you translate this into clothes?

“I have maintained my love of neutrals. I think that they work brilliantly in fashion, especially, in the fabrics that I have chosen for the collection. It is about being relaxed and comfortable.”

How can you look stylish without being a slave to fashion?

“Develop your own personal style and update it with new pieces that reflect your style values.”

Many women live in neutrals such as black. How do you inject colour into your wardrobe?

“As with my interiors, I highlight with flashes of colour. Inject a little spice with a coloured top or perhaps accessories, a great bag etc.”

You have used vintage pieces in design. Do you think that this should translate into fashion?

“Of course, nothing screams style more than a well thought out vintage piece. I have so many dresses from many years ago that still to this day look modern. It’s all about choosing classics. Classics do not date.”

Why did you decide to launch Earth Couture?

“I decided to partner with Earth Couture as I had always been interested in fashion and when the opportunity arose I was thrilled to accept. The charity element of the brand cemented the deal. With every purchase a mosquito coil is given to a child in Africa.”

Where do you see fashion heading?

“Fashion will always keep coming around, but with a new twist.”

Source: Kelly Hoppen interviewed by Daralyn Danns



Kelly Hoppen invests in key pieces and loves layers in the Autumn.

Along with the new Kelly Hoppen for Earth Couture collection available on the Earth Couture website, we are also very proud to announce a new stockist of the collection - Boutique 1! The collection is available on their online store as well as Boutique 1's The Walk at Jumeirah Beach Residence store in Dubai in the United Arab Emirates. As the Middle East's ultimate fashion and lifestyle store that stocks designer brands from around the globe, we are very excited to have Boutique 1 as our stockist!

We do have some more exciting news to come concerning our new Spring Summer 2012 collection so do stay posted :)