New Year, New Collections!

Firstly, a very Happy New Year to everyone!! We here are Earth Couture have been busy but are extremely excited about the new year and all it will bring. As mentioned before on previous blog entries, our facebook and twitter, we have been working on our new collections. The time has now come to start uncovering all our hard work and announce the new Kelly Hoppen for Earth Couture collection!! Below is the global press release...

This exciting new collection works the seasons bright green and tangerine in with the classic dark tones using beautiful draping, layers and sharp corners. Made with light organic and sustainable fabrics, this collection is complied of season must have's and timeless classics. The collection will be available online and select stores in time for the 2012 London Olympics.

Looking for something special this weekend? Don't forget to check out the new Earth Couture collection on the Earth Couture Boutique page that has classic organic loungewear in navy. This includes a stunning figure hugging backless dress!

We have also been updating our website so please do have a look and let us know what you think. A sneak peek of Kelly's new collection in a special backstage video of the photo shoot will be coming on our site soon, so do watch this space for more details!

Happy Mega Monday!

With the excitement of the holiday season creeping up on us and many stores offering great discounts to celebrate Mega Monday, we thought it only right to make your perfect present shopping even easier! To help get you in the holiday spirit today, we are offering a 10% discount on ALL our collections today! Simply use the code megamonday at checkout to get this discount. Please note this discount is only valid today, Monday 28.11.2011.

Check out our little hot list of products that we love and think would make great presents for yourself or loved ones!

Our hot list in images! Please see below for details (from left to right).

1) The extra long sleeveless racer back top is a wardrobe staple that is ideal for layering. A necessity, really. Available in Dusty Pink, Taupe, Dark Khaki and Navy Blue, sizes XS-XL.

2) Our sweatshirt with raw edges is ideal for layering up at home or out in town. It looks great with the sleeveless racer back top! Available in Grey Melange and Charcoal Melange, sizes XS-XL.

3) The above two pieces go perfectly with the sweat hareem trousers. Made from delecto fleece that has super soft modal, these will probably be the most comfortable lounging trousers you own! Available in Grey Melange, Charcoal Melange and Dark Khaki, sizes XS-XL.

4) Our maxi rib dress with raw edges is the ideal dress to lounge in this holiday season. With it's soft and light texture, this piece is ideal to layer up with Bassike's cotton black slip. Available in Dark Khaki and Deep Purple, sizes S-XL.

5) We have included pieces from Australian brand Bassike to our Earth Couture Boutique, and for good reason. Made from organic cotton, this black cotton slip (BW1089 layering singlet) is our last, but certainly not least, hot list item. It will look great with the maxi rib dress in Deep Purple, or layered with any of the other pieces on this list. Available in Black, sizes XS-XL.

Remember to use the code megamonday at checkout to get 10% off all of the above! Please note this discount is only valid today, Monday 28.11.2011.

Happy Shopping :)

CNBC Meets Kelly Hoppen MBE

We are thrilled to say that tonight is a very exciting night to be watching TV! Tune in at 10pm GMT tonight as CNBC presenter Tania Bryer goes face-to-face with Kelly Hoppen. The series has talked with some of the world's most influential high flyers and tonight the show will profile Kelly Hoppen. Covering all aspects of her life including business and fashion, this really is not one to be missed!

Please see below for channel details or click here to watch the show online.

New collection! New stockist!

Since Pure London we have been busy with numerous exciting changes here at Earth Couture... Firstly, the new Autumn Winter Kelly Hoppen for Earth Couture collection is now available online! This includes the pieces mentioned in our previous blog that have also caught the eye of Vogue.com. As Kelly mentioned in a recent interview, classic key pieces in neutral colours work brilliantly in fashion as they can be mixed and layered to create different looks. This is exactly what her new collection is all about - classic layers. These pieces are all perfect for lounging with friends, shopping in town and travelling. Mentioned as a new luxury travel wear collection by the Financial Times Style and worn by celebrities including Cheryl Cole, Victoria Beckham and Kate Moss, you really cannot go wrong with this collection! Also check out the great style tips below from Daralyn Danns' interview with Kelly Hoppen.

Left: Look 6.
KH 4 Cropped sleeveless top with back slit, velvet ribbon trim and coverstitching in navy blue
KH 10 Long sleeved scoop V neck top with stitch detailing in white
KH 14 Cropped bodice long sleeved top with thumb holes and fold detail on hems in taupe
KH 15 Cropped low rise stretch trousers with elastic waistband and mesh detail on side legs in navy blue

Right: Look 14.
KH 22 Long sleeveless racer back dress with unfinished roll hem and armholes in dusty pink
KH 23 B Maxi rib dress with raw edges in dark khaki
KH 23 Short rib dress with raw edges in dark khaki
KH 21 Short stocking dress in light khaki
KH 21 B Maxi stocking dress in light khaki

Kelly Hoppen interview:

What do you need to look out for when you are buying clothes to ensure you are not just paying for a name?

“I always look to quality, the feel of the fabric and the craftsmanship. You can tell straight away if a garment is badly made.”

What pieces should you invest in and what can you get away with paying less for?

“I always invest in key pieces, coats, boots, bags etc. A great cashmere sweater mixed with a pair of trousers from the high street – it’s all about mixing it up.”

What are your top tips when shopping for clothes?

“Don’t just follow trends. Buy items that not only suit you, but also fit you properly.”

What key pieces should we be buying this autumn?

“As soon as autumn arrives, for me, it is all about enveloping myself in textures. Great knitwear, layered T-shirts and, of course, clothes for the home.”

You have a unique style when it comes to interior design. How can you translate this into clothes?

“I have maintained my love of neutrals. I think that they work brilliantly in fashion, especially, in the fabrics that I have chosen for the collection. It is about being relaxed and comfortable.”

How can you look stylish without being a slave to fashion?

“Develop your own personal style and update it with new pieces that reflect your style values.”

Many women live in neutrals such as black. How do you inject colour into your wardrobe?

“As with my interiors, I highlight with flashes of colour. Inject a little spice with a coloured top or perhaps accessories, a great bag etc.”

You have used vintage pieces in design. Do you think that this should translate into fashion?

“Of course, nothing screams style more than a well thought out vintage piece. I have so many dresses from many years ago that still to this day look modern. It’s all about choosing classics. Classics do not date.”

Why did you decide to launch Earth Couture?

“I decided to partner with Earth Couture as I had always been interested in fashion and when the opportunity arose I was thrilled to accept. The charity element of the brand cemented the deal. With every purchase a mosquito coil is given to a child in Africa.”

Where do you see fashion heading?

“Fashion will always keep coming around, but with a new twist.”

Source: Kelly Hoppen interviewed by Daralyn Danns



Kelly Hoppen invests in key pieces and loves layers in the Autumn.

Along with the new Kelly Hoppen for Earth Couture collection available on the Earth Couture website, we are also very proud to announce a new stockist of the collection - Boutique 1! The collection is available on their online store as well as Boutique 1's The Walk at Jumeirah Beach Residence store in Dubai in the United Arab Emirates. As the Middle East's ultimate fashion and lifestyle store that stocks designer brands from around the globe, we are very excited to have Boutique 1 as our stockist!

We do have some more exciting news to come concerning our new Spring Summer 2012 collection so do stay posted :)

New Kelly Hoppen for Earth Couture!

Over the past weeks we have been busy preparing the new Kelly Hoppen for Earth Couture collections. As some of you already know, the new pieces have even caught the eye of Vogue.com! The Fashion Conscience titled blog describes the collection as perfect travel and lounge wear. Here are some of the exciting new looks:

Left: Look 3. KH 14 Cropped bodice long sleeved top with thumb holes and fold detail on hems in taupe with KH 23 Short rib dress with raw edges in dark khaki and KH 16 Roll top trousers with coverstitch detailing and logo on centre back in taupe.

Right: Look 13. KH 27 Sweatshirt with raw edges in grey melange with KH 29 Sweat hareem pants in grey melange and KH 7 Extra long sleeveless racer back top with unfinished roll hem and armholes in dusty pink.

Expanding from this then comes the more colorful East meets West collection for next year. Below is a sneak peek of what to expect from the new collection! As we only recently shot the collection the rest of the photos will be available shortly but Kelly herself has added some more great 'on set' images to her blog entry that can be read here!

We are currently setting up our stand at this years Pure London trade show to display these collections. Please do come see us at our stand F20 August 7th-9th to view all these great new pieces!

Look forward to seeing you! :)

A selection of new Kelly Hoppen for Earth Couture available online now!

Looking for that perfect tshirt? Look no further than Earth Couture. With select pieces from Kelly Hoppen's new Autumn Winter 2011 collection available online now, your wardrobe will be set! Seen in the likes of Cosmopolitan Bride and OK! magazine, the Kelly Hoppen for Earth Couture cap sleeve tshirts will surely become your most prized tops. Available online now for £59 in white, dusty pink and deep purple, the delicate 'x' detailing on this top combined with its lush organic cotton fabric and figure complementing fit makes it a staple garment for any wardrobe.

Kelly Hoppen for Earth Couture cap sleeve tshirt

These cap sleeve tshirts are perfect to combine with all Kelly Hoppen for Earth Couture pieces, especially layered with the new charcoal extra long sleeveless racer back top with unfinished roll hem and armholes. This top is quite similar to the sleeveless racer back top in the current collection, other than having different fabric content and slightly wider straps. The new Kelly Hoppen for Earth Couture selection also brings the ideal lounging trousers, the loose drawstring waist trousers in charcoal. These three pieces can all be combined for a very stylish and comfortable outfit for lounging! These styles can also be paired with any Kelly Hoppen for Earth Couture pieces for perfect outfit for town or leisure.

Left: extra long sleeveless racer back top with unfinished roll hem and armholes in charcoal

Right: loose drawstring waist trousers in charcoal

This selection of the new Kelly Hoppen for Earth Couture Autum Winter 2011 collection is available online now. The complete collection will be available online later in the year.

New Earth Couture Spring Summer 2011 Collection and Stockists

The new Earth Couture Spring Summer 2011 Collection

The wait is over...the new Earth Couture Spring Summer 2011 collection is now available online! With a nautical palette of navy and red, this collection sees summer favourite maxi dresses and glistening sequin tops brought to life. Using a jersey mix fabric consisting of 40% Modal (a fully biodegradable fabric spun from reconstituted Beech tree cellulose), these pieces are sure to be some of the softest and smoothest clothes you own! This fabric drapes beautifully as well, giving the racer back maxi dress that perfect figure skimming flow. The presence of Modal also helps keep the deep colours while not piling.

With the perfect fabric also comes the perfect designs. Compromised of five different designs, this collection's pieces focus on classic well fitting designs. From the stunning racer back maxi dress that lightly skims the body for a figure complimenting fit to the sequin covered tanks that have a discrete slit at the back, this collection has something suit every taste.

To further compliment these classic designs online we opted to use Stelianour Sani's new 3D photography technique that allows for a complete view of style. These moving images give a 360 degree close up view of each garment to fully show the fit and cut of each design. Showing all our designs off beautifully, the 3D style of photography allows for each garment to be viewed from every angle to show every design detail. Similarly to the still life photos shown below, the moving 3D image of the red rounded tee with terry tape allows for the viewer to easily understand how the top can be worn and fit adjusted, but with only one click of a button! Please click here to shop the whole collection with this great 3D imagery.

Above: Red rounded tee with terry tape in still shots

Along with the exciting news of the new collection launch, we are also pleased to announce our newest stockist Yoni Eco Boutique! Located in the Greek island of Crete, this boutique with ethical ideals is also stocking our latest Spring Summer 2011 collection. So if you are headed over to Crete this summer, be sure to check out the Yoni Boutique (and our new collection) on your travels!

With the new collection already causing a stir, the racer back maxi dress, rounded tee with terry tape and sequin covered tank tops are set to be the designs of the summer! Be sure not to miss out on our newest collection by being in the know on our latest stockists. Along with our website (where some items are already sold out!), the Earth Couture Spring Summer 2011 collection is also available at Lovestretch, Lily & Bow, Freerange and Yoni Eco Boutique.