Wednesday, 28 September 2011

New collection! New stockist!

Since Pure London we have been busy with numerous exciting changes here at Earth Couture... Firstly, the new Autumn Winter Kelly Hoppen for Earth Couture collection is now available online! This includes the pieces mentioned in our previous blog that have also caught the eye of Vogue.com. As Kelly mentioned in a recent interview, classic key pieces in neutral colours work brilliantly in fashion as they can be mixed and layered to create different looks. This is exactly what her new collection is all about - classic layers. These pieces are all perfect for lounging with friends, shopping in town and travelling. Mentioned as a new luxury travel wear collection by the Financial Times Style and worn by celebrities including Cheryl Cole, Victoria Beckham and Kate Moss, you really cannot go wrong with this collection! Also check out the great style tips below from Daralyn Danns' interview with Kelly Hoppen.

Left: Look 6.
KH 4 Cropped sleeveless top with back slit, velvet ribbon trim and coverstitching in navy blue
KH 10 Long sleeved scoop V neck top with stitch detailing in white
KH 14 Cropped bodice long sleeved top with thumb holes and fold detail on hems in taupe
KH 15 Cropped low rise stretch trousers with elastic waistband and mesh detail on side legs in navy blue

Right: Look 14.
KH 22 Long sleeveless racer back dress with unfinished roll hem and armholes in dusty pink
KH 23 B Maxi rib dress with raw edges in dark khaki
KH 23 Short rib dress with raw edges in dark khaki
KH 21 Short stocking dress in light khaki
KH 21 B Maxi stocking dress in light khaki



Kelly Hoppen interview:

What do you need to look out for when you are buying clothes to ensure you are not just paying for a name?

“I always look to quality, the feel of the fabric and the craftsmanship. You can tell straight away if a garment is badly made.”


What pieces should you invest in and what can you get away with paying less for?

“I always invest in key pieces, coats, boots, bags etc. A great cashmere sweater mixed with a pair of trousers from the high street – it’s all about mixing it up.”


What are your top tips when shopping for clothes?

“Don’t just follow trends. Buy items that not only suit you, but also fit you properly.”



What key pieces should we be buying this autumn?

“As soon as autumn arrives, for me, it is all about enveloping myself in textures. Great knitwear, layered T-shirts and, of course, clothes for the home.”


You have a unique style when it comes to interior design. How can you translate this into clothes?

“I have maintained my love of neutrals. I think that they work brilliantly in fashion, especially, in the fabrics that I have chosen for the collection. It is about being relaxed and comfortable.”


How can you look stylish without being a slave to fashion?

“Develop your own personal style and update it with new pieces that reflect your style values.”


Many women live in neutrals such as black. How do you inject colour into your wardrobe?

“As with my interiors, I highlight with flashes of colour. Inject a little spice with a coloured top or perhaps accessories, a great bag etc.”


You have used vintage pieces in design. Do you think that this should translate into fashion?

“Of course, nothing screams style more than a well thought out vintage piece. I have so many dresses from many years ago that still to this day look modern. It’s all about choosing classics. Classics do not date.”


Why did you decide to launch Earth Couture?

“I decided to partner with Earth Couture as I had always been interested in fashion and when the opportunity arose I was thrilled to accept. The charity element of the brand cemented the deal. With every purchase a mosquito coil is given to a child in Africa.”


Where do you see fashion heading?

“Fashion will always keep coming around, but with a new twist.”

Source: Kelly Hoppen interviewed by Daralyn Danns



Kelly Hoppen invests in key pieces and loves layers in the Autumn.



Along with the new Kelly Hoppen for Earth Couture collection available on the Earth Couture website, we are also very proud to announce a new stockist of the collection - Boutique 1! The collection is available on their online store as well as Boutique 1's The Walk at Jumeirah Beach Residence store in Dubai in the United Arab Emirates. As the Middle East's ultimate fashion and lifestyle store that stocks designer brands from around the globe, we are very excited to have Boutique 1 as our stockist!

We do have some more exciting news to come concerning our new Spring Summer 2012 collection so do stay posted :)



Saturday, 6 August 2011

New Kelly Hoppen for Earth Couture!

Over the past weeks we have been busy preparing the new Kelly Hoppen for Earth Couture collections. As some of you already know, the new pieces have even caught the eye of Vogue.com! The Fashion Conscience titled blog describes the collection as perfect travel and lounge wear. Here are some of the exciting new looks:

Left: Look 3. KH 14 Cropped bodice long sleeved top with thumb holes and fold detail on hems in taupe with KH 23 Short rib dress with raw edges in dark khaki and KH 16 Roll top trousers with coverstitch detailing and logo on centre back in taupe.
Right: Look 13. KH 27 Sweatshirt with raw edges in grey melange with KH 29 Sweat hareem pants in grey melange and KH 7 Extra long sleeveless racer back top with unfinished roll hem and armholes in dusty pink.


Expanding from this then comes the more colorful East meets West collection for next year. Below is a sneak peek of what to expect from the new collection! As we only recently shot the collection the rest of the photos will be available shortly but Kelly herself has added some more great 'on set' images to her blog entry that can be read here!



We are currently setting up our stand at this years Pure London trade show to display these collections. Please do come see us at our stand F20 August 7th-9th to view all these great new pieces!

Look forward to seeing you! :)

Monday, 4 July 2011

A selection of new Kelly Hoppen for Earth Couture available online now!

Looking for that perfect tshirt? Look no further than Earth Couture. With select pieces from Kelly Hoppen's new Autumn Winter 2011 collection available online now, your wardrobe will be set! Seen in the likes of Cosmopolitan Bride and OK! magazine, the Kelly Hoppen for Earth Couture cap sleeve tshirts will surely become your most prized tops. Available online now for £59 in white, dusty pink and deep purple, the delicate 'x' detailing on this top combined with its lush organic cotton fabric and figure complementing fit makes it a staple garment for any wardrobe.
Kelly Hoppen for Earth Couture cap sleeve tshirt

These cap sleeve tshirts are perfect to combine with all Kelly Hoppen for Earth Couture pieces, especially layered with the new charcoal extra long sleeveless racer back top with unfinished roll hem and armholes. This top is quite similar to the sleeveless racer back top in the current collection, other than having different fabric content and slightly wider straps. The new Kelly Hoppen for Earth Couture selection also brings the ideal lounging trousers, the loose drawstring waist trousers in charcoal. These three pieces can all be combined for a very stylish and comfortable outfit for lounging! These styles can also be paired with any Kelly Hoppen for Earth Couture pieces for perfect outfit for town or leisure.

Left: extra long sleeveless racer back top with unfinished roll hem and armholes in charcoal
Right: loose drawstring waist trousers in charcoal


This selection of the new Kelly Hoppen for Earth Couture Autum Winter 2011 collection is available online now. The complete collection will be available online later in the year.

Wednesday, 25 May 2011

New Earth Couture Spring Summer 2011 Collection and Stockists



The new Earth Couture Spring Summer 2011 Collection


The wait is over...the new Earth Couture Spring Summer 2011 collection is now available online! With a nautical palette of navy and red, this collection sees summer favourite maxi dresses and glistening sequin tops brought to life. Using a jersey mix fabric consisting of 40% Modal (a fully biodegradable fabric spun from reconstituted Beech tree cellulose), these pieces are sure to be some of the softest and smoothest clothes you own! This fabric drapes beautifully as well, giving the racer back maxi dress that perfect figure skimming flow. The presence of Modal also helps keep the deep colours while not piling.

With the perfect fabric also comes the perfect designs. Compromised of five different designs, this collection's pieces focus on classic well fitting designs. From the stunning racer back maxi dress that lightly skims the body for a figure complimenting fit to the sequin covered tanks that have a discrete slit at the back, this collection has something suit every taste.

To further compliment these classic designs online we opted to use Stelianour Sani's new 3D photography technique that allows for a complete view of style. These moving images give a 360 degree close up view of each garment to fully show the fit and cut of each design. Showing all our designs off beautifully, the 3D style of photography allows for each garment to be viewed from every angle to show every design detail. Similarly to the still life photos shown below, the moving 3D image of the red rounded tee with terry tape allows for the viewer to easily understand how the top can be worn and fit adjusted, but with only one click of a button! Please click here to shop the whole collection with this great 3D imagery.
Above: Red rounded tee with terry tape in still shots


Along with the exciting news of the new collection launch, we are also pleased to announce our newest stockist Yoni Eco Boutique! Located in the Greek island of Crete, this boutique with ethical ideals is also stocking our latest Spring Summer 2011 collection. So if you are headed over to Crete this summer, be sure to check out the Yoni Boutique (and our new collection) on your travels!

With the new collection already causing a stir, the racer back maxi dress, rounded tee with terry tape and sequin covered tank tops are set to be the designs of the summer! Be sure not to miss out on our newest collection by being in the know on our latest stockists. Along with our website (where some items are already sold out!), the Earth Couture Spring Summer 2011 collection is also available at Lovestretch, Lily & Bow, Freerange and Yoni Eco Boutique.

Thursday, 5 May 2011

Kelly Hoppen Ideas Book Winner Announced!

The past few weeks seem to have flown by with the lovely sunny weather putting an extra spring in our step, but we are now excited to announce the very lucky winner of the signed new Kelly Hoppen Ideas book! First we would like to thank everyone who took part in the competition via our social networking sites, it has been a good way of connecting with you :)

Onto today's winner...The lucky winner has just been picked at random and we can say that today's winner is...

Alina Rus via facebook!

Congratulations to Alina!! Hope you enjoy this book :)


Do not despair if you have not been today's winner - we have been able to get another signed copy and will be giving that away with another Kelly Hoppen for Earth Couture purchase! So if you are still looking for the perfect summer outfit along with inspiration to improve your home, then visit our site and we will give away a signed Kelly Hoppen Ideas book with any Kelly Hoppen for Earth Couture purchase!*

Happy Shopping Everyone! :)

*only one book available for the first purchase

Wednesday, 20 April 2011

Win Signed New Kelly Hoppen Ideas Book!

We are very excited to be able to give away signed copies of the great new Kelly Hoppen Ideas book to two lucky winners! There are two ways of getting your hands on this perfect book to creating a home that reflects you and your lifestyle. Please see below for further details.


How to enter the competition:
1. One signed copy will be given to the first Kelly Hoppen for Earth Couture purchase from today Wednesday 20th April, 2011. Simply be the first to purchase your favourite garment from the Kelly Hoppen for Earth Couture collection* from this date and we will send you a signed Kelly Hoppen Ideas book as the perfect extra!
*the garment needs to be purchased from www.earth-couture.com

2. The second signed copy will be given to one lucky winner via our social networking sites. To enter simply tweet, write on our facebook page or our blog entry the following: ‘I want Kelly Hoppen’s new book – Ideas - #Earthcouturecompetition’. The winner will be chosen by random in two weeks and announced online on Thursday 5th May, 2011.

Good Luck to Everyone!

Tuesday, 29 March 2011

Royal Wedding Jacket

To celebrate the upcoming royal wedding and the lovely sunny spring weather, earth-couture.com is exclusively stocking our Royal Wedding Jacket! This hip length jacket with puff sleeves and wide lapels has a belt at the waist to accentuate the figure perfectly. To complete this glamorous cut, this jacket is also made from our super soft organic cotton velour. In short, this jacket will make you feel like royalty, instantly!

Our Royal Wedding Jacket is available online today in Royal Blue and Black for only £99!


Our Royal Wedding Jacket in Royal Blue