Press Breakfast at Harrods

Apologies for the lack of entries over the past months – things have been a bit hectic! This therefore calls for a proper entry of our latest event, the Kelly Hoppen for Earth Couture press breakfast at Harrods in Knightsbridge! You might have already read some bits and pieces in the press about the event that took place last Thursday, but here is the roundup of the morning with some photos...

Starting with preparations early last Thursday morning, the models were dressed with pieces from the latest Kelly Hoppen for Earth Couture collection while the remainder of the collection was displayed beautifully in the centre of Harrods swim room on the first floor. Check out the photos below to get a view of the models looking great in some of the new pieces as well as Kelly with her new collection...

The models wearing pieces from the newest Kelly Hoppen for Earth Couture collection

Kelly and mannequins with pieces from the newest collection. This photo also gives a view of our space that morning (ps. the lovely layered maxi dress look was a real hit!)

We then spent the morning meeting and showing Kelly’s newest collection to press. While discussing the gorgeous new collection, and the celebrity fans such as Victoria Beckham it has already gathered, Earth Couture's ethical commitment was not forgotten. With every sale of Kelly Hoppen for Earth Couture, we at Earth Couture donate much-needed mosquito coils to families in Nigeria helping to protect them from life-threatening diseases such as malaria, to which young children are particularly vulnerable. Needless to say, we could not have been more excited to talk about the collection and our ethical stance with the likes of Vogue, The Telegraph, Stella, Harper’s Bazaar, and Bang Showbiz to name but a few! Check out the photos below to see the atmosphere and interest...

The buzz of the morning - press gathering around the new collection!

Kelly discussing a piece from the new collection with Sarah Mower from The Telegraph

As hinted in the photos above, we are bringing in more colours for the new season! Don’t you just love the combination of the KH7 extra long sleeveless top in powder blue with the loose KH11 drawstring waist charcoal trousers on the model pictured below?? With powder blue, dusty pink and deep purple among the list of new colours, please do keep your comments coming in to let us know which one is your favourite!

A model layering KH7 in powder blue with KH14 in white and KH11 charcoal trousers

Our Meleni with the collection behind!

We are very happy that the event in Harrods was such a success and cannot wait to receive your comments on the collection! The new Kelly Hoppen for Earth Couture collection will be available online in 2011. Until then do keep checking our blog as we have some other events coming up soon!

PURE

Having spent the past few days exhibiting at the Pure trade show in Olympia, we have been meeting with both new and existing customers and it has been great so far to say the least! Tomorrow is the last day so do pop by our stand, A 56, to check out Earth Couture's new spring summer 2011 offerings as well as the gorgeous Kelly Hoppen for Earth Couture collection. Or just to say hello! Either way, hope to see you there...

Our stand

In case you will not be able to make it this time, stay tuned to our blog/website to find out the latest news. Be sure to also check out the blog of one of our favourite stockists, Lovestretch!

OUR COMMITMENT - Donating Mosquito Coils

Yesterday was a great day - we distributed 240 boxes of mosquito coils to a school with underprivileged children in Nigeria, Africa. As each box contains 10 mosquito coils, a total of 2400 mosquito coils went out yesterday for much needed use.

As recently stated by UNICEF, malaria is a serious health problem that is behind 20% of child deaths in Africa. In Nigeria alone this preventable disease kills just under 500,000 children each year. Hence our work for donating mosquito coils is increasingly important. Although there are many different types of insect repellents available, mosquito coils are a traditional but more importantly also the most trusted mosquito repellent. The coils burn like incense and produce a light smoke that is very low toxicity to mammals while being a highly effective repellent for mosquitoes and other flying insects.

Each coil lasting between 8-10 hours, they help provide a peaceful nights sleep to these children, enabling them to have better concentration levels and learn more at school the following day.

Thank you again to everyone who has made and keep making these donations possible!

Please click here to read the full article on UNICEF's work on tackling malaria in Nigeria.

PRESS - Drapers

PRESS - Metro, UK

"If you're after glamorous comfort-wear for lazy weekends, look no further than Earth Couture." On page 18 of the metro celebrating 'Passion for Eco Fashion' click here to read more.

PRESS - Wellsphere

Wellsphere.com the green living community feature Earth Couture. click here

PRESS - Daisy Green Magazine

Dr Sanjida O’Connell is a Novelist, writer, television director and presenter. Sanjida writes for national newspapers and magazines and has a special interest in green issues.

Here she writes a feature for Daisygreenmagazine.com on Earth Couture. Click here

PRESS - Green My Style

Earth Couture on greenstyle.com Click here

Earth Couture in Drapers magazine.

Thanks to all who came down to see us at PURE.

We will be launching our SS10 collection at Pure.

The collection includes some fab new styles including all-in-ones, tracksuits, shorts and dresses.

Pure takes place at Olympia London on 2^nd-4^th August and our stand number is C043.

Hope to see you there.