Love the Layering!

It has been a while since our last entry...the weeks seem to be passing quite fast but hope everyone is having a very Happy New Year! 2010 brought us much excitement and we hope 2011 will only continue that way. We have been busy finalising our new collections over the past months and, as the new collection has already received much positive press, we thought it was about time we delve a bit more into what to expect this year!

We were very happy to see that Glam UK recently picked our extra long short sleeve top with button detail to feature as part of its loveable loungewear to outerwear article! This piece, like the rest of the collection, is a versatile classic style that can be worn by itself, or layered with other pieces from the collections to create your own personal style. Below is possibly a perfect combination: our extra long short sleeve top with button detail with the cropped bodice tricot cardigan with front zip and thumb holes.

Left: extra long short sleeve top with button detail currently available in taupe, black, charcoal and white. Right: cropped bodice tricot cardigan with front zip and thumb holes currently available in white and black.

In our previous post Press Breakfast at Harrods dated Tuesday, 23^rd November 2010, you’ll remember images of the new Kelly Hoppen for Earth Couture collection. These images, along with the few sneak peaks below of other pieces from the collection, portray the integral part layering plays with these designs. As with the current collection, the beauty of these pieces is that everything can be worn together. Whether it be the sleeveless racer back top under the thumb hole cardigan or long sleeve top, the endless ‘mix and match’ aspect really makes these collections truly timeless necessities in your wardrobe!

Models at the press breakfast in Harrods wearing pieces from the new Kelly Hoppen for Earth Couture collection. Left: short stocking dress in light khaki with maxi rib dress in black; Middle: sleeveless racer back dress in dusty pink with extra long short sleeve top with button detail in white; Right: long sleeve top with back slit and velvet trim in dark khaki with straight stretch trousers with velvet trim inside waistband in dark khaki.

A further sneak peak into the new collection. Left: sweat hareem pants in grey melange. Right: sleeveless top with back slit and velvet trim in dusty pink with maxi stocking dress in light khaki.

Another sneak peak into the new collection. Left: sleeveless racer back top in white with sweat hareem pants in grey melange. Right: Asymmetric dress in black.

Along with developing these layering style strengths, the above images show that the new Kelly Hoppen for Earth Couture has also added a dash of colour. With shades of khaki, pink and purple, the layering between pieces becomes a styled story. With dresses that can be layered with each other or different tops or even the popular mesh detail leggings, which have been carried over from the current collection, the possibilities of loveable loungewear also being outerwear are really endless this season.

So why wait, love yourself or your Valentine with some Kelly Hoppen for Earth Couture loveable loungewear!

Our Fabulous Christmas Giveaway!

Start your festive season countdown with our great Earth Couture Christmas giveaway!! Up for grabs to one lucky winner is this week's best seller, KH 17 in black, which retails at £227. If you love this Kelly Hoppen for Earth Couture piece with a cropped bodice and long sleeves with thumb holes (like we do!), then enter this special festive draw to be in a chance to win one for yourself in time for Christmas!

Model wearing KH 17, cropped bodice tricot cardigan with front zip and long sleeves with thumb holes, in black

To enter all you have to do is 'like' the Earth Couture facebook page and leave a comment on the Christmas Giveaway post (dated 1st December) telling us your favourite garment from our collections!

This draw is open to everyone and the lucky winner will be picked on Wednesday 15th December.

Good luck to all! :)

Press Breakfast at Harrods

Apologies for the lack of entries over the past months – things have been a bit hectic! This therefore calls for a proper entry of our latest event, the Kelly Hoppen for Earth Couture press breakfast at Harrods in Knightsbridge! You might have already read some bits and pieces in the press about the event that took place last Thursday, but here is the roundup of the morning with some photos...

Starting with preparations early last Thursday morning, the models were dressed with pieces from the latest Kelly Hoppen for Earth Couture collection while the remainder of the collection was displayed beautifully in the centre of Harrods swim room on the first floor. Check out the photos below to get a view of the models looking great in some of the new pieces as well as Kelly with her new collection...

The models wearing pieces from the newest Kelly Hoppen for Earth Couture collection

Kelly and mannequins with pieces from the newest collection. This photo also gives a view of our space that morning (ps. the lovely layered maxi dress look was a real hit!)

We then spent the morning meeting and showing Kelly’s newest collection to press. While discussing the gorgeous new collection, and the celebrity fans such as Victoria Beckham it has already gathered, Earth Couture's ethical commitment was not forgotten. With every sale of Kelly Hoppen for Earth Couture, we at Earth Couture donate much-needed mosquito coils to families in Nigeria helping to protect them from life-threatening diseases such as malaria, to which young children are particularly vulnerable. Needless to say, we could not have been more excited to talk about the collection and our ethical stance with the likes of Vogue, The Telegraph, Stella, Harper’s Bazaar, and Bang Showbiz to name but a few! Check out the photos below to see the atmosphere and interest...

The buzz of the morning - press gathering around the new collection!

Kelly discussing a piece from the new collection with Sarah Mower from The Telegraph

As hinted in the photos above, we are bringing in more colours for the new season! Don’t you just love the combination of the KH7 extra long sleeveless top in powder blue with the loose KH11 drawstring waist charcoal trousers on the model pictured below?? With powder blue, dusty pink and deep purple among the list of new colours, please do keep your comments coming in to let us know which one is your favourite!

A model layering KH7 in powder blue with KH14 in white and KH11 charcoal trousers

Our Meleni with the collection behind!

We are very happy that the event in Harrods was such a success and cannot wait to receive your comments on the collection! The new Kelly Hoppen for Earth Couture collection will be available online in 2011. Until then do keep checking our blog as we have some other events coming up soon!

PURE

Having spent the past few days exhibiting at the Pure trade show in Olympia, we have been meeting with both new and existing customers and it has been great so far to say the least! Tomorrow is the last day so do pop by our stand, A 56, to check out Earth Couture's new spring summer 2011 offerings as well as the gorgeous Kelly Hoppen for Earth Couture collection. Or just to say hello! Either way, hope to see you there...

Our stand

In case you will not be able to make it this time, stay tuned to our blog/website to find out the latest news. Be sure to also check out the blog of one of our favourite stockists, Lovestretch!

Kelly Hoppen for Earth Couture launch

Last week we had the exciting launch of the Kelly Hoppen for Earth Couture collection. Taking place at Kelly's gorgeous Notting Hill home, we spent the day introducing the pieces to many famous faces including Beverley Knight, Katie Nicholl, Lisa Snowdon, Tamsin Outhwaite, Yasmin Mills and Emma Crosby. Towards the end of the day we also managed to get a few great snaps of them already loving the collection!

Beverley Knight loving KH2 in taupe

Lisa Snowdon looking great with KH1 in black

Lisa Snowdon and me

Kelly Hoppen with Katie Nicholl

Kelly Hoppen looking stunning in a KH19 charcoal melange top and KH13 charcoal melange stretch wide leg trousers

Emma Crosby

The collection will be available on our online store (www.earth-couture.com) by September. We are continuing to take pre orders but as stocks are already becoming limited we suggest you keep the emails coming to avoid disappointment!

New York

It has been a while since there was some proper entries on here so what else could be a better topic than my recent visit to New York city? Having spent the past weeks there, I am still feeling the great buzz of it all! Especially as the Earth Couture concept got such a great response. While spreading the Earth Couture word I had the pleasure of meeting Julie Gilhart (pictured below).

As the fashion director of Barneys New York with a passion for more ethical fashion, this was quite simply the most amazing experience ever! We talked not only about the problems that currently face ethical fashion but also the great opportunities that need to come of a greenerfashion industry. Truly a discussion of green power!

I know that style.com had done an interview with Julie back in April 2010 concerning this topic so have a look as it's well worth reading:

http://www.style.com/stylefile/2010/04/the-future-of-fashion-part-five-julie-gilhart/

Along with meeting Julie Gilhart, I also had the pleasure of meeting with all the other major department stores in New York city...and although I cannot discuss future stockists as of yet, I can confirm the very exciting news that Earth Couture will be entering the US markets soon!

Watch this space :)

ONLINE SHOP

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